Look, I know most photographers don’t want to share the tricks of the trade because they think they’ll become obsolete.
But I also KNOW there’s a time and a place for professional photographs, and that not everyone has the bandwidth to go see (and pay) a professional EVERY time they need new images for their business!
Maybe you're tempted to...
Resort to generic, boring stock photos
Keep reusing those old shots (Nobody will notice those 80's bangs, right?)
Shoot your own duckface selfies
won’t connect with your clients if your brand photos look, well, ‘meh’…
As the face of your brand, your ideal clients want to stop their scroll
and get to know YOU.
That make it look like a bunch of amateurs (or your kids) have had a field day on your page.
These definitely won't connect with your audience.
Believe me, no one wants to see this.
I'm Erin Blackwell and I KNOW what it's like to hate being in photos!
I've been a professional photographer for 15 years and I STILL don't love being in front of the camera.
And no matter how many professional shoots I do, I run out of images I love pretty quickly.
But things changed one day back in 2019 when I was visiting Scottsdale, Arizona with a few friends. One of the girls I was with forced me to be in some photos and I decided to put everything I've learned over the last 15 years into effect.
I planned my outfits, got my hair and makeup done and found a few gorgeous locations. I posed myself and told my friend exactly how to use my camera
AND IT WORKED!
With all of the tips and tricks I've learned over the years, and some new tweaks to how to direct the person behind the camera, I was able to get beautiful, professional looking photos without a professional taking them!
ESTHER INMAN
Here’s the uncomfortable truth: your current DIY branding and social media photos could be costing you money.
Your brand photos are MORE important than the design of your site... or what you write in your posts.
We are talking photos that really up the "wow" factor. Content that makes you lean in a little more and wonder what "that girl" is actually thinking about and how you can be a part of it too.
Not the overdone, too much makeup, they're-just-covering-up-who-they-are-kind of confidence. The confidence that says "I know who I am, feel amazing in my skin and have a look to match" kind of confidence.
Captions that make your audience feel COMPELLED to engage with you. The type of copy and value that makes them hit that SUPER SAVE button so they can go back to your content time and time again.
When you have the first 3 C's in the bag, it will be IMPOSSIBLE NOT to show up! When your content is THIS good you would be doing your audience a disservice to keep it tucked away- and you know it!
You and your brand have a constant need for NEW content...
Headshots
Behind the scenes photos
Photos of you looking "natural"
Pictures of your product or service
Personal photos of your family or pets
There are 3 Reasons Most People Fail to Put Themselves in Front of the Camera
Like it or not, the FACT is, people want to work with people they know, like and trust.
What's the first thing you do when you're thinking of working with someone? Visit their website or social media pages.
Guess what? Your potential clients are doing the same.
And if you're not showing up in photos, your audience most likely has no idea who you are or what you're about.
If you're not showing up in photos, I venture to guess that they will most likely keep on searching until they land on a site that DOES show photos of who they'll be working with.
People NEED to see the face behind the brand.
I totally get it. Good photography is not cheap.
BUT, don’t let that hold you back from creating new images for your social media and website.
You can ACTUALLY take some pretty amazing photos yourself, or have a friend or partner help you out.
You just need some basic guidelines and insider tips to get you going.
This is 100% normal.
It’s normal if you can't figure out how to take a decent photo of yourself. It’s normal if your husband gets grumpy when he has to take 2,347 photos of you to get one good one. It’s normal to feel like you have nothing to wear. It’s normal to feel like you need to lose 10 lbs before you'll be the face of your brand.
All of these feelings you're feeling are valid.
I’ve taken everything I’ve learned from 10 years as a professional photographer and even longer in the branding & marketing world.
Yes, you’ll learn the strategies behind the shots, but more importantly, you’ll have a total step by step blueprint that leaves nothing out and takes nothing for granted as you implement it in your business.
The end result: Scroll stopping, on brand images whenever you need them!
Plan out the shots you want and need for your business
Take the shots you need (yourself or have someone else do it)
Give you the confidence to be the face of your brand
How to get amazing photos every time, even if you can't afford a professional photographer
WALK AWAY WITH:
Expert posing tips for any and every body type to put your best self forward
The Posing Commandments sheet that can be applied to ANY photo you're ever in
Planning a shoot from start to finish for maximum efficiency
Never again wonder what photos to take and post on your social.
These are real woman tested, influencer approved shot ideas.
WALK AWAY WITH:
Shot ideas that can be changed up to add even more variety
Common mistakes and how to fix them so your shots always ROCK
50 poses with verbal instructions
Never wonder what to wear or how to do your hair and makeup for a photo shoot again!
WALK AWAY WITH:
Wardrobe tips to make you look your best on camera
Visuals examples of outfits that work and why
How to decide on color, print and texture
Hair and makeup tricks to make your images POP
Everything you need to create epic photos for your social media & marketing
WALK AWAY WITH:
A visual list of all the gear your need whether you're taking these on a cell phone or camera
Links directly to my favorite tried and tested gearBullet List
Everything you need to take your own custom flatlays to really set your business apart.
WALK AWAY WITH:
Knowledge of what a flatlay is an why you need them
How to plan and source your props using items you probably already have on hand
How to inexpensively take your own flatlays
WALK AWAY WITH:
WHY you needBullet List to be the face of your business
HOW putting your face out there will help you connect with your audience and build your business
You felt 100% confident in front of the camera and were excited to be the face of your brand
You attracted more amazing clients that felt a connection with you from the start and that you LOVE working with
You know how to quickly and easily create beautiful photos for your social media
You had a library of beautiful customized photos for your social media and website that you could pull from whenever you needed fresh content
You had a cohesive feed showcasing all the sides of your brand and business
Watch me demonstrate the Posing Commandments in time
VALUE OF $197 YOURS FOR FREE!
Selfies aren't going anywhere anytime soon, so learn how to take them and use them in a way that MAXIMIZES your reach and attracts your tribe.
No more taking hundreds of selfies just to get one good one!
VALUE OF $47 YOURS FOR FREE!
Including Light Like a Pro, Composed to Convert and The Expert Edit
VALUE OF $97 YOURS FOR FREE!
Grab this and get to planning your shoot! The most important tips to remember to make sure you have a fun and effortless shoot.
Print this out to check off as you go!
Have a disgruntled "Instagram husband"? Are your kids sick of you asking them to take a photo?
No more arguing or begging.
This guide will help you get on the same page with your reluctant photographer so shoots become faster, more fun and your photos are FABULOUS!
VALUE OF $74 YOURS FOR FREE!
30 page guide with posing tips for men
Over 30 poses for the guys indoor & out
VALUE OF $47 YOURS FOR FREE!
The Guide itself with 150 pages of how to prepare for your shoot, how to pose for the camera, how to batch create content, simple gear you need, 50+ poses and step by step instructions on how to do them, AND MORE!(Valued at $197)
2 Behind The Scenes Posing Commandments Video (Valued at $197)
Reluctant Photographer Tips Sheet (Valued at $27)
Working With Pets & Kids Tips Sheet (Valued at $27)
Nail Your Selfie Mini Guide (Valued at $47)
Important Tips PDF (Valued at $27)
The Posing Commandments PDF (Valued at $17)
The "Oh Snap!" Power Pack including Light Like a Pro, Composed to Convert and The Expert Edit (Valued at $97)
The Men's Posing Guide (Valued at $47)
The Quarterly LIVE Posing Zoom Calls (Valued at $388)
"This guide was a game changer for me! It is FULL of the best tips and has helped me step up my branding and social media game. I have always wanted to take my personal brand to another level and I believe that this guide will help me do that.
It has so many content ideas and it's SO easy to read and understand! I am a visual learner so that fact that I get to see each pose and recreate it or put my own personal spin on it was awesome. I would recommend it for anyone who wants to learn how to take their own photos get content ideas that keep on giving!"
-Camille Levi, Makeup Artist
"This guide was so helpful! I had planned to get new social media pictures when all of this hit. I am so sick of just posting bad selfies of myself at my desk! Thank you Erin, now I’m actually excited to try getting some of my own pictures!"
-Katie Read, Coach & Marketing Consultant
"When you open up The Get The Shot Guide, it feels like an expensive magazine. Then you get to the content that's absolutely mind-blowing and yet so simple to follow through.
Now I don't have to rely on stock photos or constantly reusing my limited supply of professional pictures.
I love how it included tips for batch shooting. In just a few hours you can have an abundant supply of fresh visuals for weeks to come.
It's worth so much more than what it's priced at!! This is a must for anyone who's using social media for their business, but really anyone who likes to look great in the pictures should get it."
-Tatiana Bellim, Creator of Funnel Boards
Do I need to have a professional camera?
No, you can take all of your photos using the camera on your phone. If you do have a professional camera, you can use that as well.
Do I need to buy new makeup products for the looks?
No, you can use all the products you currently own and add things that you want to when you need them.
Is Social Fixx going to be right for my industry?
Yes, if your industry involves you creating meaningful and branded content for your social media account. Remember, YOU are your brand!
Do we have access to the past months of Social Fixx?
You will have access to the current month's content and any future content as long as you are still a member of Social Fixx. You will have the ability to purchase past content as a current member.
I can’t login and I am not sure how to reset my password?
Please email us at [email protected] and we would be more then happy to help!
How do I cancel or am I able to get a refund?
Monthly memberships can be canceled at any time. Semi-annual and annual memberships are non-refundable. Please submit your cancellation requests here or email us at [email protected] with any questions.
I don’t even want to be in photos for my business. Why would I buy this?
What if I can’t afford a professional photographer and don’t have anyone to take my photos?
I’ve tried having someone take my photos before and they were awful. How is this different?
Unfortunately, whether you like it or not, you are your brand. And by not putting yourself out there as the face of it, you ARE losing customers. If you really want to attract more clients, especially ones you really want to work with, putting yourself out there as the face of your brand is a MUST. Let’s make it as easy as possible!
I’ve got you covered. I teach you how to take the photos yourself, how to coach a friend to take them for you, or you can give these tips to a photographer to make sure your photos stand out. And I teach you how to get great photos whether you’re using a camera or your cell phone.
Sadly, most people don’t know how to take flattering photos of others. Not to mention, most subjects don’t know how to pose correctly. This guide covers both parts of the equation to make sure your photos are awesome no matter who is taking them. I’m also going to share with you how to light, compose and edit your photos so they really pop!
Why & how being the face of your brand can change your business
Tools of the trade Gear List with my favorite gear to make your shoots easier
50 of the most scroll stopping poses and ways to add variety to them so you never run out of ideas
Common mistakes and how to fix them
Insider posing & styling tips and tricks to help you look and feel amazing in every shot
How to get amazing photos every time, even if you can't afford a professional photographer
Learn what flatlays are and how they can uplevel your brand big time!
The Guide itself with 150 pages of how to prepare for your shoot, how to pose for the camera, how to batch create content, simple gear you need, 50+ poses and step by step instructions on how to do them, AND MORE! (Valued at $197)
2 Behind The Scenes Posing Commandments Video (Valued at $197)
Reluctant Photographer Tips Sheet (Valued at $27)
Working With Pets & Kids Tips Sheet (Valued at $27)
Nail Your Selfie Mini Guide (Valued at $47)
Important Tips PDF (Valued at $27)
The Posing Commandments PDF (Valued at $17)
The "Oh Snap!" Power Pack including Light Like a Pro, Composed to Convert and The Expert Edit (Valued at $97)
The Men's Posing Guide (Valued at $47)
The Quarterly LIVE Posing Zoom Calls (Valued at $388)
Have ever had a bad experience in front of the camera
You hate the way you looks in photos
Don't know how to take a great photos of yourself
Have a brand or business but are afraid to put your self out there as the face of it
DON'T SPEND ANOTHER SECOND STRESSING OVER YOUR PHOTOS. GRAB YOUR POSING BIBLE™ NOW!
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We believe in the power of showing up confidently, but let’s be real—your success depends on you. Your effort, commitment, motivation, and follow-through all play a huge role in your results. While we provide expert guidance, strategies, and tools, we cannot and do not guarantee any specific outcome. Every individual’s results will vary based on their unique background, dedication, actions, and countless other factors. When you purchase our products or services, you acknowledge that there are no guaranteed results. Whether it’s growing your business, increasing visibility, improving engagement, or achieving personal confidence on camera—your success is ultimately in your hands. We make no promises regarding future earnings, business performance, or any other specific outcome. Like any business endeavor, there are inherent risks, and you assume full responsibility for any investments you make.
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