Last week we talked about how to start planning and prepping for your personal branding photo shoot, and today we are talking all things wardrobe, hair, makeup and prop styling!
As I mentioned last week, I hired Jenna, BA Makeup Co.’s creative director, to help me plan out and execute my shoot’s style.
Together, the two of us were able to map out what props I would need, what outfits would look best where and in what poses, and create a comprehensive library of images for me to use for my brand.
Even if you don’t have a creative director for your shoot, this is something you can, and should, do beforehand to make sure your shoot goes off seamlessly and you don’t forget any important shots.
After I created the Pinterest board with outfits and shot ideas, I started shopping for wardrobe and props.
I actually began shopping online a few months before my shoot was scheduled, and I am so glad I did.
Even though I liked everything I ordered when I initially tried it on, I did another try on session 3 days before my shoot and decided I hated 90% of it. (If you follow me on Instagram you may have seen my mini freak out session!)
This is typical and it has to do mostly with nerves. If you feel this way, IT IS NORMAL. I felt super self conscious and didn’t like anything.
So I quickly went back online and overnighted 4 more outfits to my house, which came in handy because I ended up wearing almost exclusively the things I overnighted.
One of the main reasons I ordered more outfits is because when I did the second try on I noticed I had a LOT of color. And while color is great, I didn’t want it to be overwhelming. So I overnighted a lot of white, and this was the perfect compliment to my colorful brand.
You may need to break up your brand colors with black or white if you have a bright brand like me. That way when you work in your logo and other design elements with your photos it won’t be too busy.
Here’s a downloadable PDF with links to my shoot wardrobe!
Next up was props. My shot list helped with this because I knew there were certain detail shots I wanted, like a close up of me holding books, or me with my laptop and coffee mug.
Make sure you go through your shot list, your Pinterest board and Instagram feeds of people you admire and look for common prop items.
Lastly, my hair and makeup look was 100% planned out by Jenna because, not only is she a creative director, she’s also a makeup artist. She was able to look at my outfits, shot ideas and prop list and choose colors that would not only be right for my skin tone, but also flow with my branding!
We also planned for a few different hair looks and a lip color change mid way through the shoot to make sure I had a lot of variety in the photos.
If you’re doing your own hair and makeup, this is something you can plan out yourself ahead of time. And if you’re having someone do your hair and makeup for you (which I HIGHLY recommend) don’t be afraid to show them your vision for the shoot so they can create a look that fits in perfectly.
With all of those things in place, it was time for me to steam everything, pack it all and head off to my shoot!
Next week in Part III I will share with you exactly how the shoot day went, how long it took us and share the finished images with you.
Meanwhile, if you haven’t grabbed the Get the Shot Guide yet, go check it out! For just $27 I share with you all of the tips and tricks I have learned in the last 10 years as a professional photographer to help you nail your photos no matter WHO is taking them!