Have you ever thought about the importance of marketing your business on social media!? You have a brand presence and offerings, locked in your ideal client and you’re feeling good about all of it.
Guess what? You’re not done! It is NOT time to sit back and rest on your laurels.
Now it’s time to focus on ONGOING marketing on Facebook, your website, your Instagram etc. It’s time to SHOW UP in your business and brand in order to ensure long term success!
And that is EXACTLY what I am going to teach you how to do with this next video. You ready for all the tips in marketing your business? Let’s do it!
So what is the first thing when it comes to marketing your business on social media?
Your first step is courage and consistency.
I KNOW how hard it is to put yourself out there. I also know how time consuming and overwhelming it is. But if you do it right, it’s also the thing that is going to create long term success.
Once you are consistent in your posting, you need to create connections and conversation.
Remember, you want to connect with your audience and get them to know, like and trust you. Your goal should be to connect through personal stories, questions and value.
People also have an innate desire to feel SEEN and VALUED. So be sure you’re interacting with comments, using people’s names and encouraging them.
And the last tip, which might seem obvious, is CONTENT!
And not just personal stories and generic things. You need a variety of content from your brand and your business.
Besides personal anecdotes and questions, sharing value and educating your audience is a GREAT way to build that trust factor.
What do people looking to hire someone like you struggle with? Speak to their pain points and give them great value and they will be fans for life.
It may seem repetitive but people need to see things multiple times before they REALLY see it.
If you can commit to showing up consistently, creating connection with your audience and giving them value around their pain points, you will be WAY ahead of the curve, outlast your competition and create a brand that outlasts the test of time.
If you’re feeling excited to get going on this, but still not sure how to be genuine and connect with people, check out my video on How to Let Your Personality Shine Through Your Brand.