I always have clients wondering how important it is to match your brand and your business. And I am here to say, it is SO important. That’s why I have been doing my own shoots to make sure my brand and business are cohesive.
If you have a business or a brand that people are starting to take notice of congratulations-that’s amazing!
NOW, I want to make sure you know how to keep your brand and your business cohesive, authentic and magnetic so you continually attract your ideal client- without spending a ton of money on marketing.
Over the last ten years I’ve built a 6 figure photography business from the ground up and coached other photographers on how to do the same. One of the biggest mistakes I see in the business and marketing world are people treating their personal brand and business brand differently.
Today I’m going to teach you WHY your personal and business brand are one in the same and 3 ways you can use them to showcase your authentic self and attract your tribe.
Step # 1 is to realize that in today’s world, your personal brand and business brand are the same. YOU are your brand. And no matter how much you try to separate the two, the worlds will eventually collide.
Step #2 is to keep it business casual. A good rule of thumb is to use your personal page for your business, and keep your business page on the personal side.
You want your clients and potential clients to feel like they know you and keep you top of mind. So share your likes, your dreams and your values frequently!
Step #3 is keep it cohesive. Whether you’re on your personal or business pages, keep your photos professional and the same or similar. You want clients to immediately know your photo when they’re scrolling.
Step #4 is to know your audience. If you know who your ideal client is, it’s really easy to write posts that speak directly to them.
Filling out a customer mind map or ideal client sheet is a great way to hone in on who you should be speaking to. Get as thorough as possible to really nail this down.
Don’t worry if you’re not sure how to figure out your ideal client! I have an epic customer map and questionnaire for you for FREE! All you have to do is click right here and fill out your name and e-mail and we will send it right over to you.
Now make sure you go check out my video on going from awkward to confident in your branding photos to keep you brand looking its best!