A lot of business owners have a fear of being in an oversaturated market… and we need to CRUSH THAT thought.
We need to get over the oversaturated mindset!
Have you ever wanted to start a business or launch a new product that you were really excited about, but a nagging little voice inside your head said, “This is going to fail, there are tons of other things (or people) like that already. No one is going to buy from me.”?
Been there, done that!
A lot. In fact, this is one of my favorite things to talk about because I have been in this exact situation and quickly got myself right out.
Today I want to share with you 4 things I did to totally bust through the oversaturated mindset and surpass most of my competition.
Alright.. so let’s recap!
Tips # 1 is to remember, YOU are your brand.
I talk about this a lot but that’s because it really is true and what is going to set you apart.
There are thousands of coaches, online marketers, essential oil reps, nail technicians etc.
But when you match your brand and your business, then you have something no body else has.
Tip #2 is to think of some ways to differentiate your product and service through offerings and add-ons.
You may sell the exact same makeup as tons of other people, but maybe you can customize the packaging, or add in a little freebie like a cute headband or bracelet.
Tip #3 is to remember, you aren’t going to be for everyone- and that’s ok!
It’s actually a good thing to have competitors because it means you can work with only the people you want to work with, and everyone else has somewhere else to go.
Tip #4 is take a good look at the competition and find the gap.
What is missing or can be done differently that would further set you apart and allow you to offer something no one else in your market is?
Just make sure you take the time to be your true self and then let your TRUE SELF SHINE!
If you need a little more help with this, be sure to check out my video from last week on getting over imposter syndrome.
Regardless of what your product or service is, people are going to buy because of the VALUE you bring to the table.
Focus on selling your personality, values and passion because that is what people are going to notice that identifies with them, even if there is a lot of competition.
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